NOW IT IS TIME
At the occasion of two of the most important trade fairs for watches and jewelery, Inhorgenta and Baselworld, KIENZLE presents in the spring of 2014 a new brand strategy as well as two brand new watch collections.
TO RETURN TO THE SOURCE of our German roots and values. Of the name KIENZLE and its importance within the German watchmaking industry. Of the tradition of the oldest German watch brand.
TO BE BOLD and push KIENZLE through in a completely new direction with a starter collection of only 25 references. To follow an uncompromising commitment in all the directions of the realignment of the brand strategy.
TO FOCUS on highly functional, perfectly legible and easy to use time tools. On a robust, precise technique closely in connection to a clear, minimal design. On models that use style elements of KIENZLE wrist watches and instruments for aircraft and automobiles that established the brand’s success.
FOR STABILITY in the company’s tradition of focusing on a comprehensive manufacturing expertise. In the clear commitment to the German origin: All new KIENZLE watches are exclusively manufactured in Germany.
TO SHOW OUR PRESENCE by maintaining the important position of the KIENZLE in our home market in Germany. By experiencing a new international distribution for the KIENZLE brand. And, last but not least, by selling the models of our brand in all major watch markets.